Data has become the most powerful tool in business today, and telling its story effectively is critical to decision making. Yet color is the most neglected tool in data visualization. With this book, author and DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. Data and business analysts, data scientists, and others who design infographics and data visualizations will explore color tips and tricks, including the theories behind them and why they work the way they do.
Description:
Data has become the most powerful tool in business today, and telling its story effectively is critical to decision making. Yet color is the most neglected tool in data visualization. With this book, author and DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics. Data and business analysts, data scientists, and others who design infographics and data visualizations will explore color tips and tricks, including the theories behind them and why they work the way they do.